12/31/2023 0 Comments Streak recovery snapchatA few months ago, it rolled out Snapchat+, a monthly $3.99 subscription offering users exclusive access to new features. Snap is looking to expand revenue beyond advertising. "It could have saved people's livelihoods." "Too bad they didn't do it earlier," one of the people familiar with the situation said. If 10% of Snap's daily users paid for one streak restoration a month, that would be more than $400 million in annual revenue. With the option to pay for the restoration of a missed day, users won't have to wait and Snap will make incremental revenue that could, in theory, become a large amount. Snap often does restore a streak at no cost, but it's a process that can take several days, further upsetting users. Users frequently go to the Snapchat Support website to try to get their Streaks restored, both of the people said. "It's the only reason a huge chunk of people even use the app," one of the people familiar with the company's plans said.Īnxiety about breaking a Streak can be intense. Many users have Streaks going for more than 100 days and some have streaks for thousands of days. Teens, Snap's largest demographic, can be committed to using Snapchat daily just to maintain Streaks with friends. Snapstreaks have for years been one of Snap's most popular features, and it's even been seen as a barometer of friendship. Anxiety about breaking a Streak can be intense They asked not to be identified discussing private matters. The move was rejected in the past, in part because Streaks were seen in some corners of the company as incentivizing problematic or unhealthy usage by young users, and also because Streaks were such a critical part of Snapchat usage, it felt risky to change it, the people explained. It was an "obvious" way Snap could make money, one of the people added. Indeed, monetizing Streaks is an idea that's been brought up before inside the company, the people familiar said. The plan could change before the feature is released. This story is available exclusively to Business InsiderĪnd start reading now. Account icon An icon in the shape of a person's head and shoulders.
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